Nike78

Self initiated by our Creative Director Paul and commissioned by Nike. 78 teams across the world, from individuals and duos, to whole creative studios, were challenged to re-imagine the function of a pair of Nike sneakers – keeping sport at the heart.

What initially was an ambitious and abstract project concept, developed into a unique brand-orientated and large scale collaboration. The Nike78 website became a long-standing archive of the project to showcase the concept, people involved and outcomes created.